Cookie Policy
Last updated: 7 April 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work or work more efficiently, as well as to provide reporting information and assist with personalization. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.
We also use other similar technologies, such as web beacons, pixels, and local storage, which function similarly to cookies by storing information on your device or accessing information from your device to identify you and track your interactions with our Services.
2. How We Use Cookies
常州鲸途国际贸易有限公司 (EchoIntel) uses cookies for several reasons, including:
- Essential Website Functionality: To enable core features and services, such as user login, session management, and shopping cart functionality.
- Performance and Analytics: To understand how our website and services are being used, measure site traffic, and identify areas for improvement. This helps us enhance user experience.
- Preferences: To remember your preferences, such as language settings and display choices, to provide a more personalized experience.
- Marketing and Advertising: To deliver relevant advertisements to you and measure the effectiveness of our marketing campaigns.
3. Types of Cookies We Use
Below is a detailed overview of the types of cookies we use on our website:
| Cookie Name/Category |
Purpose |
Duration |
Type |
| Session Cookies (e.g., PHPSESSID, JSESSIONID) |
Maintains your user session and ensures basic website functionality. |
Session |
Essential |
| CSRF Token |
Protects against Cross-Site Request Forgery attacks. |
Session |
Essential |
| Load Balancer Cookies |
Distributes network traffic to optimize performance and reliability. |
Session |
Essential |
| Language Preference (e.g., lang) |
Remembers your chosen language settings. |
1 year |
Functional |
| User Preferences (e.g., theme) |
Stores your site display preferences (e.g., dark mode). |
1 year |
Functional |
| Google Analytics (_ga, _gid) |
Collects anonymized data on website usage, page views, and user journeys to help us improve the site. |
2 years / 24 hours |
Analytics |
| Hotjar (_hj*) |
Helps us understand how users interact with our website through heatmaps and session recordings (anonymized). |
1 year |
Analytics |
| Marketing/Advertising Cookies (e.g., _fbp, _gcl_au) |
Used to track user activity across websites for targeted advertising and to measure ad campaign performance. |
90 days / 3 months |
Marketing |
| Social Media Cookies (e.g., Facebook, LinkedIn pixels) |
Set by social media platforms for integration with our site, enabling sharing and tracking user interactions with our content on social media. |
Varies |
Marketing |
4. Third-Party Cookies
In addition to our own cookies, we may use various third-parties' cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. These third parties include, but are not limited to, Google Analytics for website analytics, and various social media platforms (like Facebook, LinkedIn) for marketing and integration purposes. We do not have control over these third-party cookies. Please refer to the respective third parties' privacy policies for more information on their cookie practices.
5. Managing Your Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by using the settings in your web browser. Most web browsers allow you to:
- See what cookies you have and delete them individually.
- Block third-party cookies.
- Block cookies from particular sites.
- Block all cookies from being set.
- Delete all cookies when you close your browser.
Please note that if you choose to disable or block cookies, some parts of our website and services may not function properly or may be inaccessible. For detailed instructions, please consult the help documentation for your specific browser:
6. Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner that provides options to accept or manage your cookie preferences. By clicking "Accept All Cookies" or continuing to browse our site, you consent to the placement of cookies on your device as described in this policy. You can change your cookie preferences at any time through our cookie consent tool (if available) or via your browser settings as detailed above.
7. Changes to This Policy
We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically for any changes.